With barefoot luxury and a completely new Caribbean style Carlisle Bay was a favourite among travel authors right from the beginning. Our assignment was to launch the hotel to the media in Germany, Switzerland and Austria and – what was of equal importance - ensure continuous coverage in key media after the core launch period. Major activities were researching and composing the launch press kit, regular news mailings to selected databases, organization of group press trips, topical research and agenda setting for strategic story pitches, organization of individual press visits in cooperation with industry partners.