Being a London classic and the place of inspiration for Ian Fleming’s famous martini, pr for DUKES was full of history and anecdotes, famous names, cocktail recipes and entertaining press trips. We supported DUKES on the pr side before, during and after its centenary to maximise media coverage on this special celebration in Germany, Switzerland and Austria.
Major activities were composing and dissemination of the anniversary press kit; the organization of exclusive group and individual press trips focussing on quintessentially British institutions and pitching interviews for the DUKES bar manager.